Ads and AdSense
Sell space on your site, run your own promotions, and fill the gaps with Google AdSense.
Ads are on the Growth and Pro plans.
Create an ad#
- Open Ads and start a new ad. Give it a Name — only your team sees it.
- Choose Banner image (a picture, a Link and a description of the banner) or Ad code (code from an ad network, which runs in an isolated frame so it can't touch your page).
- Tick the Placements where it should appear — see the table below.
- Under Show on, choose Phones and computers, Phones only or Computers only.
- Share of views decides how often it shows when several ads share a placement: Normal, More (three times as often) or Most (ten times).
- Set a Start and End, or leave them empty to start now and run until you stop it. On a site with several languages, choose the Languages too.
- Press Create ad.
Untick Active to pause an ad without deleting it. Deleting an ad deletes its numbers too.
Placements#
| Placement | Where | Best size |
|---|---|---|
| Below the masthead | Every page | 728×90 on computers · 320×100 on phones |
| Home page, top banner (computers) | Home page, right under the lead block | 970×250 or 728×90 |
| Home page, top banner (phones) | Home page, right under the lead block | 320×100 or 300×250 |
| Home page, mid banner | Home page, between the latest stories and the videos band | 970×250 or 728×90 · 300×250 on phones |
| Home page, sidebar box | Home page, a box in a side column (under Top Stories or beside the first section) | 300×250 or 300×600 |
| Home page, between sections (legacy slot) | Home page | 970×250 or 728×90 · 300×250 on phones |
| Top of a story | Every story | 728×90 · 320×100 on phones |
| Inside a story (after the 3rd paragraph) | Every story | 300×250 or 336×280 |
| End of a story | Every story | 728×90 or 300×250 |
| Section and topic pages, between stories | Section, topic and author pages | 728×90 · 300×250 on phones |
Ads in the same placement take turns. AdSense fills a placement only when none of your own ads is running there.
Google AdSense#
- Open Integrations → Google AdSense (the Ads screen links to it).
- Tick Use AdSense and paste your Publisher ID — it starts with
ca-pub-orpub-. - Under Ad unit per placement, paste the AdSense ad unit number for each placement you want it to fill.
- Add any Other ads.txt lines your other ad partners gave you, and press Save AdSense settings.
Your site's ads.txt is written for you from these settings — View your ads.txt shows it.
How your ads are doing#
- The cards at the top show Running now, Views · 30 days, Clicks · 30 days and Click rate.
- A view counts when at least half the ad is on screen for a second.
- Numbers update every 5 minutes, and days follow your site's time zone.